Identity drives behavior

But new identities require new evidence.

If you keep casting the same votes you’ve always cast, you’re going to get the same results you’ve always had. If nothing changes, nothing is going to change.

It’s a simple 2-step process.

  1. Decide the type of person you want to be
  2. Prove it to yourself with small wins

Identity change is the north star of habit change. The first step is not what or how, but who. You need to know who you want to be. Otherwise you’re a boat without a rudder.

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